Brands Pure is a distributor and brand representative bringing trend-driven beauty and personal care brands, as well as leading global names, to the Turkish market.

Since 2014, we have been the exclusive authorized distributor of UK-based Tangle Teezer in Türkiye. With our industry experience and strong market knowledge, we have not only increased the brand’s visibility in Türkiye but also strengthened its connection with consumers in a sustainable way.

Over time, we expanded our personal care portfolio with German brands Foamie and invisibobble®. We then introduced Vita Coco Haircare, a globally recognized brand that brings a natural approach to hair care together with lifestyle values, to consumers in Türkiye. In 2026, we further strengthened our personal care portfolio by welcoming Wild, one of the UK’s most popular deodorant brands, into our brand family.

Today, our brands across the beauty, hair care and personal care categories reach consumers throughout Türkiye through a broad distribution network that includes e-commerce platforms, major retailers such as Sephora, Beymen and Boyner, supermarkets, pharmacies, hair salons and hotels.

At Pure Import & Export, our goal is to represent innovative, sustainable and strong brands, transform the personal care experience, and make that experience more accessible to consumers.