Brands Pure is a distributor and brand representative that brings trend-driven brands and leading global names in cosmetics and personal care to the Turkish market.

Since 2014, we have been operating as the exclusive authorized distributor of the UK-based brand Tangle Teezer in Turkey. Leveraging our industry expertise and strong market knowledge, we have not only increased the brand’s awareness in Turkey but also strengthened its connection with consumers in a sustainable way.

Over time, we expanded our personal care portfolio by adding the German brands Foamie and invisibobble®. We also introduced Vita Coco, a globally loved haircare brand that blends natural care with lifestyle values, to consumers in Turkey.

Today, our brands in cosmetics, hair care, and personal care reach consumers across Turkey through a broad distribution network that includes e-commerce platforms, chain stores such as Sephora, Beymen, and Boyner, as well as supermarkets, pharmacies, hair salons, and hotels.

At Brands Pure, our goal is to transform the personal care experience by representing innovative, sustainable, and powerful brands—and to make this experience more accessible.